This is particularly the case for those TV series and movies that aim to entertain, as they are more likely to reach larger tracts of the population than, for example, nature documentaries, as these are likely to be viewed mainly by those with a specific interest in nature (Silk et al. The weight of TV series and movies, when it comes to mediating our relationship with nature, is likely to increase over time as the flow of people towards urban areas decreases the opportunities for direct contact with nature (Pergams and Zaradic 2008). This influence has been portrayed as both positive and negative, since movies could both heighten concern for the natural world, as well as become a substitute for the natural world, thereby reducing the value of maintaining actual biodiversity (Silk et al. For decades, movies and television series featuring animals have been perceived to influence the attitudes and behaviours of their audience toward nature (Hastings 1996 Yong et al.
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